February 7, 2014 – Honda Motor Co., Ltd. announced its 2014 motorsports strategy and initiatives for expanding the popularity of motorsports.
Since the days of its founding, Honda has always considered racing as a key driving force, tackling motorsports challenges across the globe and achieving a wealth of victories along the way, while using racing as an experimental plot for technologies that would sow the seeds of the company’s overall growth. The racing spirit fostered in this process is alive today in all of Honda’s products and technical development.
Honda’s corporate slogan is “The Power of Dreams.” Honda will realize these dreams together with its customers by putting more power behind its motorsports activities so that through racing it can bring fun, joy and excitement to more people around the world.
Honda has announced their motorsoprts plan for 2014 today. More than 100 reporters and global medias attended.
There were a lot of riders and drivers such as former F1 driver – Vitantonio Liuzzi and MotoGP World Champion – Marc Marquez at Honda HQ in Tokyo.